Strategy
The goal is to identify key districts where Badge List has nearby relationships. Sample criteria for selecting these districts:
Combining our research and evidence with the experience and testimonials of those neighboring districts, I will reach out to key decision makers to set up a meeting via email. I will be using a 3 part email strategy to:
The goal is to identify key districts where Badge List has nearby relationships. Sample criteria for selecting these districts:
- District is not currently using a digital credential program
- District has already introduced a use of technology across students and/or staff; i.e. iPad 1/1, Chromebooks.
- Districts that have decision makers who have relocated from a district that used digital credentials.
- Districts who have expressed interest to Badge List directly through any platform
- Districts that can benefit from digital credentials; i.e. EVERY district!
Combining our research and evidence with the experience and testimonials of those neighboring districts, I will reach out to key decision makers to set up a meeting via email. I will be using a 3 part email strategy to:
- Make initial contact that briefly explains Badge List’s target values, as well as current, nearby districts/users of the platform
- Assuming no response, a follow up email no more than a month later requesting the opportunity to visit, as well as request information such as current user base for that district
- A 3rd follow-up with the above request, as well as requesting a current relationship to contact that decision maker directly.