Medium badge Area Content Master

Develop the Strategy

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  • Last updated November 7, 2018 at 5:43 PM
  • Evidence visible to group members and anyone with the link
Using your insights from the previous requirement tell us how you would go about improving the BL content in your area of focus.

All posted evidence


• A Category Page
• Documentation Pages
. clearer phrased questions to illustrate a clear solution / answer
- Intro
. needs to be properly named, it's more
comprehensive than an intro
> Overall need a more in-depth walkthrough with screenshots and images from within the tool
• Visual Design is pretty basic, more engaging

I think going forward strategy wise, the landing page should actually be a four category table of contents that is also more visually engaging than simple text. I would also highlight that the 'info' page is misnamed as it's actually pretty comprehensive and that should be known to the viewer to access this page and articles more directly. I think the articles could be walkthroughs that include more screenshots and imagery from the app itself and that the description of 'how-tos' could be more clear in description. I also think the FAQs could phrased a bit clearer and direct in leading to the answer that is provided.
Small screen shot 2018 11 26 at 12.06.18 am comfortolagunju Over 1 year ago

Video Library

• 18 Videos
• Streamline:
- 30/60 second demo
- full demo
- Specific Features
- More current content (Sharing)
• Utilize Playlists

Strategy going forward
• One idea is to make use of the Playlists option to help organize the current content and maximize directing questions and users to specific playlists
• Tailoring existing ideas to meet current audiences and demand - maybe a 'Demos' playlist that has 30/60/3min. This is a way to focus requests for an overview and allow users and viewers to choose based on how in-depth they're looking to learn the platform
• Creating content that is up to date as well as addresses current demands, features and more relevant user paths and walkthroughs
• Overall production consistent with branding and recording style - focus video on the platform and the tool and not on Ben's face and area of recording
• Keep a running list of user requests for a specific video, potentially create a new video each month based on votes & requests, engage users this way as well as via social media
Small screen shot 2018 11 26 at 12.06.18 am comfortolagunju Over 1 year ago

2019 Strategy

The goal is to identify key districts where Badge List has nearby relationships. Sample criteria for selecting these districts:
  • District is not currently using a digital credential program
  • District has already introduced a use of technology across students and/or staff; i.e. iPad 1/1, Chromebooks.
  • Districts that have decision makers who have relocated from a district that used digital credentials.
  • Districts who have expressed interest to Badge List directly through any platform
  • Districts that can benefit from digital credentials; i.e. EVERY district!

Combining our research and evidence with the experience and testimonials of those neighboring districts, I will reach out to key decision makers to set up a meeting via email. I will be using a 3 part email strategy to:
  • Make initial contact that briefly explains Badge List’s target values, as well as current, nearby districts/users of the platform
  • Assuming no response, a follow up email no more than a month later requesting the opportunity to visit, as well as request information such as current user base for that district
  • A 3rd follow-up with the above request, as well as requesting a current relationship to contact that decision maker directly.
Small screen shot 2018 12 08 at 8.16.20 pm caleb-maupin Almost 2 years ago


My strategy for upgrade the Adwords campaign will be:

1 - A marketing watch: taking a look on how the competitor are running their ads.

- What key words are they using
- Purpose of each ads
- what are they promoting

2 - Organize 2 campaigns:

- The first one for BadgeList. Who will be more general and and will promote the badge system
- The second one more specific and will promote one of our product ( for schools or company)

3 - Selection of a big amount of keywords

4 - After 1 month use the data generated by our keywords and select the one who are actually working and delete the keywords who are not. 

Small couentine couentine Almost 2 years ago

Social media Strategy

My strategy for improving Badgelist's social media content is below.

1) Follow the 80/20 rule. This is the theory that only 20% of your content should be used to promote the brand and 80% of the content should be dedicated to things that interest the audience and engage them in conversation.
How I will achieve this: 
  • share articles on topics such as education, the future of the workforce, etc 
  • create posts on similar subject matters (especially on Linkedin)
  • retweet followers and influencers who post on subject matter that would be of interest to users/potential users.
2) Start utilizing Linkedin by creating posts (2-3 short paragraphs on various topics that align with Badgelist's brand. Sample titles: "Why the Future of Education is Digital Credentialing", "How Digital Badges are Shaping the New Work Force", etc.

3) Generate new infographics, images for branded posts. I will create some posts that highlight new features, including product UX/UI, statistics, etc. 

4) Create a posting schedule and stick to it. Consistency in posting is important and so is when you post. Especially on sites like Twitter where your posts are so transient. I will come up with what the best days/times to post certain types of content are and follow that schedule. 

5) Community engagement. I will engage with follower and potential followers on Linkedin, Twitter, and Fb via comments. Liking posts and thoughtful commenting can bring the attention to your page and encourage community engagement. 
Small professional guensie Almost 2 years ago