Good Ad
- Content/Key Words
- Should always portray true information to not mislead the viewer
- Should catch the viewers eyes with a a friendly message
- Should not have any grammar or spelling errors
- Size
- Headline should use as many characters as possible
- Path should use as many characters as possible
- Title should use as many characters as possible
- Other
- Title should have company name and something that makes the viewer want to click on the ad
- Path should include slight detail
- Headline should give more clear information