Guensie Grecy

Develop the Strategy

Social media Strategy

  • November 19, 2018 at 12:33 PM
  • Visible to group members and anyone with the link
My strategy for improving Badgelist's social media content is below.

1) Follow the 80/20 rule. This is the theory that only 20% of your content should be used to promote the brand and 80% of the content should be dedicated to things that interest the audience and engage them in conversation.
How I will achieve this: 
  • share articles on topics such as education, the future of the workforce, etc 
  • create posts on similar subject matters (especially on Linkedin)
  • retweet followers and influencers who post on subject matter that would be of interest to users/potential users.
2) Start utilizing Linkedin by creating posts (2-3 short paragraphs on various topics that align with Badgelist's brand. Sample titles: "Why the Future of Education is Digital Credentialing", "How Digital Badges are Shaping the New Work Force", etc.

3) Generate new infographics, images for branded posts. I will create some posts that highlight new features, including product UX/UI, statistics, etc. 

4) Create a posting schedule and stick to it. Consistency in posting is important and so is when you post. Especially on sites like Twitter where your posts are so transient. I will come up with what the best days/times to post certain types of content are and follow that schedule. 

5) Community engagement. I will engage with follower and potential followers on Linkedin, Twitter, and Fb via comments. Liking posts and thoughtful commenting can bring the attention to your page and encourage community engagement.