Comfort Olagunju

Develop the Strategy

Video Library

  • January 2, 2019 at 11:34 AM
  • Visible to group members and anyone with the link
• 18 Videos
• Streamline:
- 30/60 second demo
- full demo
- Specific Features
- More current content (Sharing)
• Utilize Playlists

Strategy going forward
• One idea is to make use of the Playlists option to help organize the current content and maximize directing questions and users to specific playlists
• Tailoring existing ideas to meet current audiences and demand - maybe a 'Demos' playlist that has 30/60/3min. This is a way to focus requests for an overview and allow users and viewers to choose based on how in-depth they're looking to learn the platform
• Creating content that is up to date as well as addresses current demands, features and more relevant user paths and walkthroughs
• Overall production consistent with branding and recording style - focus video on the platform and the tool and not on Ben's face and area of recording
• Keep a running list of user requests for a specific video, potentially create a new video each month based on votes & requests, engage users this way as well as via social media