Caleb Maupin

Review Previously Generated Content

Current Strategy

  • December 18, 2018 at 12:23 AM
  • Last updated over 5 years ago
  • Visible to group members and anyone with the link
Current strategy:
The current process for developing and growing relationships is a 3 part email strategy. The goal of this strategy is to elicit a response and then get action from the DM to agree to a demo, which will, inevitably, lead to a close.

Strengths
- Communication is email based. I firmly believe this is the best medium in getting in touch with DMs. School days are short and packed, especially for Principals and Superintendents. Emails allow them to read and respond on their time.
- Content of emails is non-pressured, no commitment to scheduling a demo however it DOES elicit action!
- Emails allow us to include information like testimonials, the White Page, YouTube channel--pertinent info that cannot be conveyed as easily over the phone.
- Emails can be forwarded to the correct DM if we have contacted someone who is not the best to pitch to

Weaknesses
- On the flip side, emails allow DMs to NOT respond--So? Follow up, follow up, follow up! Persistence!
- Emails can get ‘lost’ or buried in the inbox