My strategy for upgrade the Adwords campaign will be:
1 - A marketing watch: taking a look on how the competitor are running their ads.
- What key words are they using
- Purpose of each ads
- what are they promoting
2 - Organize 2 campaigns:
- The first one for BadgeList. Who will be more general and and will promote the badge system
- The second one more specific and will promote one of our product ( for schools or company)
3 - Selection of a big amount of keywords
4 - After 1 month use the data generated by our keywords and select the one who are actually working and delete the keywords who are not.
1 - A marketing watch: taking a look on how the competitor are running their ads.
- What key words are they using
- Purpose of each ads
- what are they promoting
2 - Organize 2 campaigns:
- The first one for BadgeList. Who will be more general and and will promote the badge system
- The second one more specific and will promote one of our product ( for schools or company)
3 - Selection of a big amount of keywords
4 - After 1 month use the data generated by our keywords and select the one who are actually working and delete the keywords who are not.