Quentin Guillaume

Develop the Strategy

Strategy

  • November 19, 2018 at 1:55 PM
  • Last updated over 5 years ago
  • Visible to group members and anyone with the link
My strategy for upgrade the Adwords campaign will be:

1 - A marketing watch: taking a look on how the competitor are running their ads.

- What key words are they using
- Purpose of each ads
- what are they promoting

2 - Organize 2 campaigns:

- The first one for BadgeList. Who will be more general and and will promote the badge system
- The second one more specific and will promote one of our product ( for schools or company)

3 - Selection of a big amount of keywords

4 - After 1 month use the data generated by our keywords and select the one who are actually working and delete the keywords who are not.