The Adwords campaign is good if we are looking at the CTR (2% is the average - for badge list it's 1.86% for the last 30 days). The conversion rate is at 0. I don't know if it's because their is no date or if because their is 0 conversion.
Strengths:
Strengths:
- Each campaign has a specific goal (current one is Teacher professional development)
- 1.86% of CTR is good and close to 2% ( it's the target that each campaign should have.)
- Not enough keywords are ban. For example somebody click on our ad and his search term was "Teacher Self Defense"
- some keywords are too generalist.
- Too much Keywords and too generalist ( for example: 1 campaign for promote Badge List and 1 campaign for try to touch a specific category of person)